Campaign Management for Your Recruitment Marketing

 

Ströer is one of our partners, with whom we implement InApp advertising and Out-of-Home (OOH) projects, among other things.

 

Professional Campaign Management for your Personnel Marketing

Effective campaign management is key to successful recruitment marketing. Many HR departments face the challenge of managing the ever-growing variety of media, especially the rapid developments in digital channels. Often, they lack the capacity to establish professional campaign management that covers all relevant channels and allocates budgets efficiently.

 

This is where we come in. With our extensive experience and expertise in recruitment marketing, employer branding, and public relations, we know how to optimise budgets to reach your target audiences in the healthcare sector effectively. Together with our professional partner network, including Ströer, we deliver tailored campaigns that are perfectly aligned with your needs – from strategy to execution.

 

We support you throughout the entire process:

 

1. Strategy Development

  • Campaign Goals: Together, we will establish clear and measurable goals for your campaign, tailored to your specific requirements.
  • Target Audience Analysis: Who do you want to reach with the campaign? Whether it’s specific age groups, professions, or, for example, individuals returning to the nursing profession, we will identify the right target audiences.

 

2. Media Plan Development

Based on your campaign goals and target audience analysis, we create tailored media plans that will optimally reach your target audience. We present you with different options and approaches to budget planning, tailored to:

 

  • Different budgets
  • Budget distribution
  • Online/Offline mix
  • Selection of suitable advertising platforms

 

Our recommendations are based on years of experience and solid insights into the effectiveness of both online and offline measures. With our expertise in job ads and our specialisation in the healthcare sector, we offer precise recommendations for the most suitable advertising channels.

 

3. Possible Channels and Measures

  • Online job boards: General platforms such as Stepstone and Indeed, as well as specialist portals like KMA Medien (Thieme), Springer, dggeriatrie.de
  • Online advertising: On high-traffic websites such as Spiegel, Zeit, or regional newspapers
  • In-app advertising: e.g. on GDN (Google Display Network), Spotify, and nebenan.de
  • Social media: Targeted campaigns on platforms such as LinkedIn, TikTok, Facebook, and Instagram
  • Out-of-Home (OOH): Large-format billboards, DIN A1 posters, public transport ads, and flyers
  • Print: Targeted placements in daily newspapers, weekly papers, specialist publications, and special editions

 

In the next step, you will choose the appropriate campaign strategy based on our suggestions.

 

4. Overall Project Management by MCM

We take over the entire project management and coordinate all involved service providers. Communication with external partners, stakeholders, and other departments is handled centrally through us, ensuring a smooth process.

 

Media-specific Services by MCM:

  • Online: Checking graphic files, advertisements, CI compliance, and proofreading
  • Print & OOH: Pre-checks for print approvals and proofreading

 

5. Comprehensive Reporting

We provide detailed insights into the performance of your campaign:

  • Online: Clicks and views
  • Social media: Impressions and reach
  • Print: Copies of all relevant publications

 

6. Continuous Monitoring

We continuously monitor adherence to deadlines and budgets to ensure the success of your campaign.

 

7. Final Report and Review

At the end, we provide a comprehensive report on the campaign's performance and conduct a final review to jointly analyse the success.

 

You also have access to additional products and services in our Campaign Management offerings:

 

 

You're interested in our campaign management or have further questions about our services?

Please get in touch with us – we look forward to hearing from you:

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