employer Branding

Employer Branding is the pinnacle of recruitment

The reputation of your employer brand, the significance and credibility of your employer identity, play a crucial role in whether someone chooses to apply to your organisation – or instead opts for a competitor. You can be certain that candidates at a certain level of qualification will thoroughly research your reputation on relevant review platforms. A lack of applications or declining candidate quality is not always a result of poor recruitment marketing. Sometimes, it is worth taking a critical look within the organisation or acknowledging feedback on review platforms in order to make meaningful changes and become an employer of choice.

Employer branding has a positive impact both on attracting new talent and retaining existing employees. It fosters behaviour among staff and leadership that aligns with the employer brand and is part of internal branding.

However, employer branding requires time, a clear vision, the commitment and creativity of all stakeholders to sustain the process over the long term and embed it firmly within the company.

Employer Branding

• Makes shared identity and values visible, fostering cohesion, loyalty, and identification with the employer brand.
• Positively impacts both recruitment and employee retention.
• Integrates well in companies experiencing rapid growth through acquisitions, especially those with a diverse company culture.
• Encourages behaviour among employees and leadership that aligns with the employer brand, influencing both company and leadership culture.
• Is part of internal branding (consistent brand development internally) and involves a complex, systemic process of organisational development.

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